Facebook Ads for Beginners: A Comprehensive Guide Facebook is one of the most powerful social media platforms, with billions of active users worldwide. For businesses, this presents a huge opportunity to reach and engage with potential customers. Facebook Ads is a powerful advertising platform that can help businesses to target their audience with precision, increase…
Minimalist Content Strategy In today’s fast-paced digital world, it can be challenging to stay on top of content creation and management. The sheer volume of content being produced and published every day is enough to make your head spin and the standard advice from marketing experts is to churn out content day after day, week…
Content Creation Process If you’re here, you already know why content marketing is important. But, do you ever feel like content creation for social media is a full-time job? The overwhelm, frustration and exhaustion small business owners feel trying to keep up with content creation are real. That’s because content creation IS a full-time job…
6 Ingredients of a Marketing Strategy Guaranteed to Convert When you boil down any great marketing strategy and separate out all the jargon, confusion and overwhelm you’ll be left with just 6 simple ingredients. There’s a recipe. Let’s say you want to bake an apple pie. If you take all of the ingredients, toss them…
28 marketing stats you need to know in 2023 A quick google search for “digital marketing stats” or “social media stats” or “email marketing stats” will result in list after exhaustive list. Most of which are full of stats and figures that don’t actually impact you, as a small business owner. In the interest of…
The 5 Laws of Marketing Minimalism Marketing minimalism isn’t another marketing strategy to add to your already overflowing list of “things to try” this year. Instead, it’s a way to find and focus on the essentials so that you can do less, not more. Let me paint a picture. You’re a small business…
The 90-Day Marketing Audit to 2x Your Business Digital marketing can be a tough nut to crack. At least that’s what the “gurus” will tell you if you do a quick google search of “how to fix my marketing”. Video after video and blog after blog will tell you about the latest growth hack or…
Goal Setting For Business Love it or hate it, goal setting is part of life and business. Whether we identify with the idea of resolutions or not, as business owners and entrepreneurs we’re always working towards an outcome, objective or goal. When it comes to goal setting for business, there’s a way that sets you…