28 marketing stats you need to know in 2023
A quick google search for “digital marketing stats” or “social media stats” or “email marketing stats” will result in list after exhaustive list. Most of which are full of stats and figures that don’t actually impact you, as a small business owner. In the interest of your precious time, I’ve distilled it down to only the most important digital marketing stats you need to know in 2023.
If for some reason, you’ve got extra time on your hands and do want all the facts and figures about how other businesses are investing in digital marketing or what percentage of business owners believe xyz about social media marketing, you can find lots of those.
28 Digital Marketing Stats (that actually matter to small business owners)
When it comes to useful digital marketing stats, there are only a few that you really need to know as a small business owner in 2023. Here are the most useful of them, organized by category.
45% of organizations don’t have a clearly defined digital marketing strategy
Marketing teams that document their strategy are 300% more likely to be successful than those that do not.
SEO, or search engine optimization, is the process of improving your site’s visibility in search engines like Google. The higher you rank in search results, the more likely you are to garner attention and attract website traffic.
94% of users focus on organic search results over paid search on Google which makes SEO more important than paid google ads.
Posts with videos get 157% more search traffic
By 2023 at least 50% of users will use voice search which means long-tail keyword strategies will be crucial to ranking in search results.
Google holds 92% of the total search engine market share
75% of people never scroll past page 1 on google which makes first-page ranking using SEO very important to the health of your organic website traffic.
28% of LOCAL searches result in a sale within 24 hours which means if someone searches for something in your local market like “bakeries in [your city]”, the likelihood of a purchase is 28%.
- a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
“social media is an integral part of content marketing”
Poor website user experience can drop your ROI by 30%
Marketing automation can increase qualified leads by 451%
Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads
82% of customers prefer brands that produce regular, quality content
People spend, on average, 7 hours a day consuming digital content
- a type of marketing that involves collecting permission-based contact information from users (typically name and email) and sending brand-based email broadcasts. Broadcasts could include promotional emails, relationship-building emails, and others.
“Email marketing is an integral part of overall marketing strategy”
Email marketing ROI is still 36x. For every $1 invested in email marketing, you can expect a return of $36 (some studies are showing even higher ROI).
There are currently 3.9 billion active email accounts (projected to grow to 4.6 billion by 2025).
60% of users check email first thing in the morning
Email marketing has 10x higher engagement rates than social media.
Welcome emails have an average open rate of 86% but more than 40% of businesses that use email marketing don’t send a welcome email.
The customer journey is the end-to-end path someone takes when interacting with your brand before and after they make a purchase.
93% of people read online reviews before making a purchase
On average, customers spend 50% more with brands to regularly respond to reviews online
Websites that have a superior user experience generate 400% higher conversion rates
PAID SOCIAL MEDIA ADS
The pay-to-play model on social media is here to stay. Organic growth on social media platforms has slowed to a crawl or, in some cases, come to a halt. Investing in paid ads on the appropriate social media platforms ensures your best content gets in front of the right people.
Paid ads increase brand awareness by 80%
Consumers are 155% more likely to search for a brand after being exposed to paid ads
Consumers are 70% more likely to purchase from a retargeting ad
Social media marketing is still a necessary part of any smart marketing strategy but understanding the data is crucial. Knowing where your ideal customers spend their time and understanding how they use social media allows us, as marketers, to construct a customer journey that’s unique to them.
The average adult spends over 2 hours daily on social media
91% of people are viewing from mobile, making vertical content on all platforms extremely important.
50% of people rely on brand recommendations from influencers when making purchasing decisions.
TikTok is the fastest-growing platform but Facebook remains the largest global social media platform.
There are mountains of digital marketing stats out there but most aren’t relevant to your business. Our goal is to boil it down to only what’s necessary (we’re the marketing minimalists, after all) so you can grow your business and still have a life.
*Want to work with us on your digital marketing strategy? Schedule a call to talk about how we can streamline your processes together!
If you’re interested in those other stats I referenced, like how much time and resources businesses are planning to invest in digital marketing and what they think of the digital marketing landscape, you can find those here. Personally, I’m much less interested in marketing experts’ opinions and more interested in the actual data but hey, to each their own!